Pressure washing.
Automated.

A homeowner calling about pressure washing is in mild urgency -- something looks dirty and they want it clean before the weekend or before a family event. They'll call 2-3 companies. The first one to answer or call back within 30 minutes books the job at whatever price they quote. The pressure washing company with the best equipment and the most experience but a 4-hour callback window loses to the company with a van and an answering service. Response speed is the number one conversion variable in this business.

A homeowner who had their driveway, deck, and house washed last spring remembers you existed for about 6 weeks. By the following spring they're starting from Google. A September outreach -- 'Here's what a fall house wash does before winter sets in, want to get on the October schedule?' -- re-engages the customer before they forget you. A March outreach -- 'Getting ready for spring, want to set up your annual wash package?' -- captures the booking before the homeowner has started looking elsewhere. Most pressure washing companies rely on the customer to remember them. They don't.

A pressure washing route with 6 jobs spread across 14 miles loses 2-3 hours a day in drive time. A route with 6 jobs in 3 square miles uses that time on additional jobs. Geographic scheduling -- clustering jobs by neighborhood when possible -- is the efficiency lever that turns a 6-job day into an 8-job day with the same crew. Most pressure washing companies schedule in order of request, not geography.

A homeowner calling for a driveway wash is also a prospect for a house wash, deck wash, and roof soft wash -- the full exterior package. Most calls start with one surface. The contractor who presents a complete exterior package at booking -- with a specific combined price that's better than the sum of individual prices -- converts at 25-35% on the upgrade. The contractor who washes the driveway and drives away leaves $200-400 on the table at every job.